snag.page

gov.uk · Sharing

No structured data

Worth doing Checked 15 Nov 2026, 19:37 UTC

JSON-LD tells search engines what the site is, an organisation, a product or an article, for richer results.

  1. Add a JSON-LD block describing the site, such as the one below.
HTML
<script type="application/ld+json">
{"@context": "https://schema.org", "@type": "Organization", "name": "Site name", "url": "https://example.com"}
</script>

What it checks

JSON-LD blocks, and whether they parse.

Why it matters

Structured data tells search engines what the site is, for richer results; broken JSON is ignored.

Everything to fix on gov.uk · About this check